If innovation drives differentiation, what drives innovation? The answer, hidden in plain sight, is design. Design contains the skills to identify possible futures, invent exciting products, build bridges to customers, and crack wicked problems, and more. As Marty argues, 'if you wanna innovate, you gotta design.
Until now, companies have used design as a beauty station for identities and communications, or as the last stop in a product launch. Never has it been used for its potential to create rule-bending innovation across the board. Meanwhile, the public is developing a healthy appetite for all things design.
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
The Designful Company will show business leaders how to apply design thinking to every phase of their enterprise. The Designful Company makes a great contribution to our understanding of design as a core business competence. Wonderful, fresh content presented as a visual tour de force. Form is function! In The Designful Company, Marty Neumeier lays out a powerful case that business innovation is a byproduct of design thinking.
Marketing, advertising & media intelligence
Follow these rules and your company can innovate faster, collaboratively and continuously. When you need a disruption, when market dynamics are changing, when new sources of growth are needed—companies that focus on design have a competitive edge.
A book that clearly articulates how and why design is absolutely fundamental to the success of business today. Chock-full of great insights. No fluff. Marty Neumeier has distilled his message on innovation and design down to just the good stuff. Read the whole book on your next flight, and arrive with fresh insights ready to share. The change in perspective Neumeier offers is valuable for the career executive and the entrepreneur alike.
Grab a copy for your next business flight to integrate your perspective. Series This product is part of the following series. Voices That Matter.
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- Mathematics and the Aesthetic: New Approaches to an Ancient Affinity;
- Landslides from Massive Rock Slope Failure (NATO Science Series: IV: Earth and Environmental Sciences).
- Sexual cultures in east Asia: The social construction of sexuality and sexual risk in a time of AIDS.
- The Designful Company : How to build a culture of nonstop innovation.
- An Illustrated History of Britain.
- Hollow Heart (1);
Action Alphabet This hardcover edition is interesting take on the teaching alphabets to the young readers. Metaskills: Five Talents for the Robotic Age The best Marty Neumeier books are meant to help the young entrepreneurs in creating a successful business empire. The Designful Company: How to build a culture of nonstop innovation The list of books by Marty Neumeier is one of the most popular volumes on the subject.
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