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Get the PDF with live links to over assets. Get your head around the many advertising options available to digital marketers today. No one can deny that the hottest trend and topic in digital marketing, and dare I say marketing as a whole, within the past year has been Social Media.
Companies are realizing that they can no longer sit on the sidelines and wait to see what happens, they must get involved and incorporate it into their core marketing infrastructure. This is supported by the fact that in a recently released study by the Society of Digital Marketing Agencies titled the Two Thousand and Ten Digital Marketing Outlook of those surveyed, No other digital marketing endeavor ranked higher. Here again, no other digital marketing endeavor ranked higher. But I will also say that can also be looked at as the year that Social Media began to really be taken seriously as a marketing tool and channel.
Finally, all one has to do is look at the below graphs from Google Trends. Therefore, it should come as no surprise that is the year that Social Media is being defined as a top strategic priority and future investment in the channel is expected to outpace other mediums.
But, what does this really mean to us as marketers? So, what can we as marketers do to ensure that we learn from the mistakes of the past so that and beyond is viewed with as much promise and passion as , when it comes to social media? As we collectively look to approach this new age of Social Media Marketing, the following are a few key things that I feel that we all as marketers can do to ensure the Social Media stays at the forefront, and continues to evolve as a channel and strategic endeavor for and well into the future:.
Measurement Despite the fact that marketers are planning to invest a lot in social media marketing endeavors, very few are effectively measuring the channel. This is crazy and indicates a big black hole in the social media puzzle that must be filled. Therefore, when it comes to measuring social media, the following are a few things to consider:.
#HealthXPh Social Media Manifesto
Ultimately, if you take the time to tie all of the above together, you will likely be able to create a solid business case that translates into an ROI driven case for your organization. However, before this can be done, you need to establish a measurement platform. The reason for this is that when it comes down to it, social media is an intensely personal medium that is based on direct human relationships and interaction, therefore, how you measure and define its value is going to be personal as well.
Of course there will always be some commonalities across organizations, but if you are waiting for someone to come out and tell you what Social Media ROI means, you may be waiting for a while. This site uses Akismet to reduce spam. Learn how your comment data is processed. Share Enter your Email address.
The Social Media Manifesto | Jed Hallam | Palgrave Macmillan
Related Articles. August 1, May 4, June 27, Forgotten password? Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. Trending: Power Post-Influencer Culture School Reports Mark Zuckerberg has published a manifesto defending the power of social media to do good after repeated criticism of Facebook's inaction over fake news and measurement errors.
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